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Business Department enhanced by student advisory council

April 24, 2012 | Paul K. Logsdon


Real world practicality — that’s one of the major benefits of hiring faculty members with years of professional experience.

In Evangel University’s Department of Business, it means lessons that go beyond books on management, marketing and accounting.

“Professors with practical experience tend to offer a good balance between theory and what works,” says Dr. Glenn Bernet, vice president for academic affairs.

Here’s an example.

Bernie Dana, currently in his second year as chair of the Department of Business at Evangel University, is active as a consultant, author and speaker on improving the quality of long-term care. He served in that profession for 28 years as a corporate executive and consultant before joining the Evangel faculty in 2001.

At his direction last fall, the business faculty formed a Business Student Advisory Council to provide a student voice in the department.

“Creating this council was one of the strategies in our three-year Performance Improvement Plan,” says Dana. “Establishing the council is tangible evidence of our intent for the business department to remain customer-focused.”

Real world practicality — the council has already proposed improvements in coursework and mission.

“The council’s review of the department’s plans and proposals gives us a student perspective, and that helps us better shape our direction,” said Dana. 

Each business faculty member nominated four students from each class, and the chair made the final selection. In selecting the students, consideration was given to student performance and involvement, as well as diversity in majors, gender and ethnicity.

“This is a great example of how a business should run, where the customer’s voice is heard and needs are taken into account,” says Cassie McDaniel, a senior double major in marketing and management.

McDaniel led a team that developed a proposed business department Code of Conduct, for both the students and the faculty, centered around core values of excellence, integrity and respect.

“This project has enhanced my interest in a career in business research,” she says.

PHOTO CAPTION: Evangel University business department chair Bernie Dana discusses quality improvement practices with Cassie McDaniel, a senior from Memphis, Tenn.


— By Paul K. Logsdon, director of public relations for Evangel University

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