Evangel’s new website optimized for mobile users
May 13, 2013 | Ashli O'Connell
Evangel University is launching a redesigned website on May 14, 2013, with new content and features designed to improve the Web experience for users.
The biggest change is aimed at making the website mobile friendly for the thousands of website visitors who access the site via a smart phone or tablet each month. In the last year, 15 percent of Evangel’s website visitors have used a mobile device. That number is certain to increase as more Americans use mobile devices to access the Internet.
Rather than develop an alternate mobile site — which could offer only limited access to the website’s content — Evangel has chosen to adopt a responsive design that will make the full website adaptable to all mobile users. “Responsive design has an optimized layout that allows us to move beyond just mobile and serve all the various devices that access the site,” says Evangel’s Web Designer Chase Replogle. “With this design, a single website works for all users and screen sizes, regardless of the device or browser they are using.”
In addition to the new responsive design, users will notice a variety of improvements to the content that better features campus life. “Through social media integration, new video blogs, better photography and new student life content, we are hoping to provide prospective students with a broader perspective of what it really means to be a part of Evangel University,” says Replogle.
Alumni, parents and community members were also an important consideration in the design improvements with new features aimed to provide these users with more relevant content about the Evangel news that most matters to them. This includes improved public event information, pages for services provided to the community, and dedicated pages for parents of both prospective and current students.
The current design changes build on improvements that were made in April 2012 when Evangel launched a brand-new website. “The new website represented a philosophical shift in the way we manage content for both our public and on-campus users,” says Michael Crawford, director of enrollment marketing for the university. “We were concerned that because the old site contained information for both types of users, it had become cluttered and was difficult for users to sort through.”
The solution was to divide the content and create a public website for outside audiences, including prospective students and families, alumni, and community members; and move all internal information to portals for current students, faculty and staff.
The success of the new website and the data gleaned over the last year have guided the improvements being made with the current redesign.
“The new changes implemented today represent the university’s commitment to continually improving the website and adapting to the ever-evolving nature of technology and trends in digital media and higher education websites,” says Crawford.