Evangel Profile

Lindsay Yates (’11): Major League Soccer sales rep

February 13, 2012

Lindsay Yates, a 2011 Evangel University graduate, was willing to go wherever the opportunity was for her dream to work in professional sports. Last fall, her dream led her to Texas to work at FC Dallas Major League Soccer. Yates, who graduated with a recreation major and sport administration minor, serves as a corporate and affinity sales representative.

“I have learned how to approach industries, make cold calls, build rapport, establish relationships and sell an experience,” Yates said. “It’s a fancy way for saying I sell tickets,” she added with a laugh.

Evangel University launched its sports administration minor in fall 2008. Lindsay is the first graduate to work in the field. According to Yates, one must adopt an aggressive mentality in order to be successful.

“Sports professionals know the demands a job in sports has on a person,” she said. “They are looking for someone with a backbone.”

Yates’ competitive spirit was developed during her time at Evangel. She was a member of the volleyball team for two years. She also received the Outstanding Graduate in Recreation Award.

“Coach Nelson and Dr. Hardy really prepared me for this phase of my life,” she said. Keith Hardy is the chair of the kinesiology department, and Donovan Nelson is an assistant professor of kinesiology, both at Evangel.

“In fact,” she added, “our small university was the only one in a room full of big D-1 university alumni that was complimented on its curriculum!”

Nelson said they prepare students for reality: “It is a hard field. There’s no glory in it. You don’t get your name in the paper.”

“If you have ever seen a venue on game day, it’s an experience you will never forget,” Yates said. “It’s long hours, but the experience is more than a person could imagine. It makes every long day worth it.”

Written by Valorie Coleman, assistant director of public relations, Evangel University.

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