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The Marketing concentration consists of 36 credits that include six courses from the business core requirements to provide a basic foundation in accounting, economics, marketing, law, management and strategic management. The concentration also includes the upper-division major requirements of consumer behavior, promotions management, sales management, international business, marketing research or marketing management and six marketing elective credits.

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Each of Evangel's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.

Principles of Marketing	Basic principles of marketing, including structure and functions with emphasis on the managerial viewpoint.
Consumer Behavior	The influence of cultural, social, and psychological factors on consumer behavior.
Sales Management	Managerial aspects of selling operations with particular reference to problems involved in investigations of markets, planning the sales effort, management of sales and service personnel, and control of sales operation.
Marketing Research	The systematic search for and study of facts relevant to problem solving in marketing management.
Marketing Management	Advanced case-study course giving attention to planning, decision making, and evaluating the total marketing program of various organizations.

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Evangel University's world-class faculty is made up of caring, Christian professionals who are distinguished in their fields and dedicated to the development of tomorrow's Christian leaders.

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• Studio Management
• Music Business Management
• Social Service Administration
• City Recreation Management
• Professional Services Management
• Business as Missions Enterprise Management

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No special requirements for this program.

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General Undergraduate Requirements

The following are general requirements for all students beginning an undergraduate program at Evangel. For more information visit Undergraduate Admissions Requirements.

Faith	As a boldly Christian university, all of our students have made a profession of faith in Jesus Christ as their personal Lord and Savior.
Diploma	Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination.
Core Subjects	A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab)
Grade Average	A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Evangel, however, the student must meet scholastic requirements.
Standardized Tests	>Entering freshmen should take the ACT or SAT test. The codes for Evangel are as follows: SAT: 6198. ACT: 2296.

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