Concentration in Marketing
The Marketing concentration can be combined with a major or concentration in a nonbusiness area such as Communication, Church Ministries, Intercultural Studies, Information Management, Music, Art, Recreation or Science to provide a solid foundation for working with marketing and promotion in your desired vocational area — such as marketing an art studio, music store, recreation program or professional service.
The Marketing concentration consists of 36 credits that include six courses from the business core requirements to provide a basic foundation in accounting, economics, marketing, law, management and strategic management. The concentration also includes the upper-division major requirements of consumer behavior, promotions management, sales management, international business, marketing research or marketing management and six marketing elective credits.
Each of Evangel's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.
|Principles of Marketing||Basic principles of marketing, including structure and functions with emphasis on the managerial viewpoint.|
|Consumer Behavior||The influence of cultural, social, and psychological factors on consumer behavior.|
|Sales Management||Managerial aspects of selling operations with particular reference to problems involved in investigations of markets, planning the sales effort, management of sales and service personnel, and control of sales operation.|
|Marketing Research||The systematic search for and study of facts relevant to problem solving in marketing management.|
|Marketing Management||Advanced case-study course giving attention to planning, decision making, and evaluating the total marketing program of various organizations.|
Evangel University's world-class faculty is made up of caring, Christian professionals who are distinguished in their fields and dedicated to the development of tomorrow's Christian leaders.
Prior to joining the Evangel University faculty in 2001, Bernie Dana served as the executive vice president of Vetter Health Services, Inc. (VHS) based in Omaha, Nebraska. He was also the corporate secretary and member of the board of directors of Vetter Holding, Inc., its 33 subsidiary corporations, and The Vetter Foundation, a charitable organization [...]read more
Dr. Duane C. Praschan is assistant professor of Business & Leadership and coordinator of Master of Organizational Leadership (MOL) Program. Prior to joining the Business Department, Dr. Praschan served as an executive with responsibility for Quality Management Systems, Compliance and Regulatory Affairs. During the 27 years at Philips Healthcare, he conducted audits, ensured globalread more
- Studio Management
- Music Business Management
- Social Service Administration
- City Recreation Management
- Professional Services Management
- Business as Missions Enterprise Management
No special requirements for this program.
General Undergraduate Requirements
The following are general requirements for all students beginning an undergraduate program at Evangel. For more information visit Undergraduate Admissions Requirements.
|Faith||As a boldly Christian university, all of our students have made a profession of faith in Jesus Christ as their personal Lord and Savior.|
|Diploma||Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination.|
|Core Subjects||A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab)|
|Grade Average||A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Evangel, however, the student must meet scholastic requirements.|
|Standardized Tests||>Entering freshmen should take the ACT or SAT test. The codes for Evangel are as follows: SAT: 6198. ACT: 2296.|
When it comes to life at Evangel, there's always something happening on campus and there are always new lessons to learn, even outside of the classroom...Learn More