Bachelor of Business Administration in Marketing
Marketing emphasizes a vital function of a firm — identifying the customer, understanding their needs and expectations, and finding creative ways to use that knowledge to design, price, distribute and promote products and services. Evangel’s Marketing major is designed to develop superior entry-level marketing professionals with a Christian world-view who are prepared to use their creative thinking and promotional skills to start their own businesses or enter careers with marketing agencies and local, regional and global organizations of all sizes and types.
The Marketing major is a comprehensive major consisting 70 credit hours. Graduates of this program are equipped with a rigorous set of managerial, financial, research, and marketing abilities appropriate for today's technological environment. Marketing majors acquire a strong set of general management knowledge and capabilities, problem-solving and decision-making abilities, interpersonal and communication skills, and a foundation in quantitative methods to enable them to develop a research-based knowledge of the market and creative approaches in using that knowledge to design, price, distribute, and promote products and services. Upper-division courses include hands-on approaches to market research, promotions management, and marketing management that often include actual projects for businesses. Career options for this major include advertising, sales management, public relations, marketing management, and retail management.
Students in this major will complete the business foundation requirements, including economics, management, accounting, marketing, law, finance, business communications, international business, and strategic management. The major also requires courses in consumer behavior, promotions management, digital marketing, marketing research, and marketing management. Students may select an emphasis in event marketing, promotional strategies, social marketing, international marketing, and strategic marketing through their selection of 12 credits of marketing electives such as advertising, desktop publishing, entrepreneurship, sales management, public relations, and marketing internship. An additional six credits of electives are required from any area of business or other department approved courses that contribute to the student's vocational interest.
Program Plan (pdf)
|Want to see exactly what classes you will take? The Program Plan (sometimes called a degree sheet) includes all specific requirements - including University proficiencies, Frameworks courses and degree requirements.|
Learning Outcomes (pdf)
|Learning outcomes describe the knowledge and skills you will have gained and be able to demonstrate by the end of this program. Download the pdf to view|
Each of Evangel's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.
|Principles of Marketing||Basic principles of marketing, including structure and functions with emphasis on the managerial viewpoint.|
|Consumer Behavior||The influence of cultural, social, and psychological factors on consumer behavior.|
|Promotions Management||Examines the management of the promotional mix of the company. Includes a study of the marketing subsystem used to inform and persuade both present and potential customers.|
|Marketing Research||The systematic search for and study of facts relevant to problem solving in marketing management.|
|Marketing Management||Advanced case-study course giving attention to planning, decision making, and evaluating the total marketing program of various organizations.|
Evangel University's world-class faculty is made up of caring, Christian professionals who are distinguished in their fields and dedicated to the development of tomorrow's Christian leaders.
Evangel's academic programs are designed specifically to prepare you for a career in the real world. But it's more than just job preparation; it's preparing you to make a full impact in your profession through the unique combination of faith and learning. Here are some of the professions this degree would prepare you for:
- Public relations
- Marketing Research
- Retail Marketing/Management
- Event Marketing (hospitality, sports, music, fine arts)
- Marketing Management
No special requirements for this program.
General Undergraduate Requirements
The following are general requirements for all students beginning an undergraduate program at Evangel. For more information visit Undergraduate Admissions Requirements.
|Faith||As a boldly Christian university, all of our students have made a profession of faith in Jesus Christ as their personal Lord and Savior.|
|Diploma||Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination.|
|Core Subjects||A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab)|
|Grade Average||A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Evangel, however, the student must meet scholastic requirements.|
|Standardized Tests||>Entering freshmen should take the ACT or SAT test. The codes for Evangel are as follows: SAT: 6198. ACT: 2296.|
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