EU alum, chief marketing officer for Billy Casper Golf speaks at Evangel
December 9, 2013 | Paul K. Logsdon
Evangel University’s Recreation and Sport Management students recently had the opportunity to get up-close and personal with one of the top experts in the field.
Kyle Ragsdale is the chief marketing officer at Billy Casper Golf (BCG) — the largest owner-operator of golf courses, country clubs and resorts in the USA.
He oversees the development and implementation of all sales, marketing communications and public relations efforts for BCG.
Ragsdale, a 1988 Evangel graduate, is also an adjunct professor at Georgetown University in Washington, D.C., where he teaches sports marketing in the Master of Sports Management program.
“This was a great opportunity to meet and network with an Evangel alumnus who is currently working in the highest level of professional sports,” says Donovan Nelson, assistant professor of Kinesiology at Evangel.
Ragsdale holds a B.B.A. in accounting from Evangel and an M.B.A. from the Kellogg School of Management at Northwestern University.
Prior to working at Billy Casper Golf, Ragsdale was the vice president of business and finance at SB Nation — the largest online network of sports communities.
While there, he was the lead relationship executive for some of the biggest consumer brands including BMW, Procter & Gamble, Microsoft, NFL Networks, M&M Mars, and Starbucks.
Ragsdale was asked about the current demographics of the golf industry.
“Golf is hard and it is expensive. Whether you are five or 105, everyone plays by the same rules,” he says. “We are working on some changes, such as making it easier to get introduced to golf through different price points. We are also working on loosening up some of the rules — for example, why not allow music on the course?”
As he concluded, Ragsdale challenged the students to think about careers differently. “What if you only had five years to live, and you needed to work during that time? Do you love what you are doing enough to keep doing it?
“When you start thinking like that, money and title are not very important — so do what you love to do.”