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EU’s “Distinguished Alumnus” for 2015: Bob Ferguson

Published on Sep 2, 2015 by Paul K. Logsdon

SPRINGFIELD, Mo. — Former Springfieldian Robert “Bob” Ferguson has had a stellar career since graduating from Evangel University in 1985, starting as a weekend news anchor at KY3 and moving into the role of senior vice president of General Motors.

Ferguson will be honored this fall during Evangel’s Homecoming celebration as the EU Distinguished Alumnus for 2015.

The award presentation will be made during an 11 a.m. luncheon on Saturday, Oct. 3, at the University Plaza Convention Center.

“Attending Evangel was a wonderful experience for me,” Ferguson said. “I met my wife, Debra, made many good friends and received an excellent education. The professors in the communications department were especially meaningful to me. They took a personal interest in helping me, for which I am grateful.”

GM leadership

Ferguson has worked at General Motors as senior vice president, Global Public Policy, since July 10, 2014. He reports directly to GM CEO Mary Barra and is responsible for GM’s federal, state and international government relations and public policy activities in the U.S. and its many markets around the globe.

As a member of GM’s Executive Leadership Team, he is among the automaker’s management who establishes the company’s strategic business direction. Ferguson also serves as chairman of the GM Foundation and oversees the philanthropic organization’s contribution to the communities where GM employees live and work.

Ferguson joined GM in 2010 as vice president for Global Public Policy and served in that position through October 2012. He is credited with helping GM strengthen its position on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor, and finance policy.

He was eventually tapped to head Cadillac’s global marketing team as senior vice president, Global Cadillac. During that time, Cadillac saw nearly 30% global growth, highest among all full-line luxury brands.

Ferguson serves on the boards of the Brazil-U.S. Business Council and the National Association of Manufacturers. He is also a founding member of The Conference Board’s Council of Government Relations Executives and is a member of the U.S.-India Business Council’s Executive Committee.

Career steps

Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist. Ferguson’s clients included the International Olympic Committee, with a focus on the 2008 Beijing Olympics games.

Before joining Public Strategies, Ferguson spent more than 10 years as an executive at AT&T, where he served as the president of state legislative and regulatory affairs and also as group president and CEO of SBC’s Enterprise Business Services.

Ferguson also served as the director of communications/press secretary for former Missouri Governor John Ashcroft.

He began his professional career working at Springfield’s NBC news station KY3 as a weekend anchor, and his wife taught at Kickapoo High School.

Ferguson received a bachelor’s degree in communications from Evangel University and was named an Outstanding Young Alumnus in 1991.

He and his wife, Debbie (Miller ’81), live in Franklin, Mich.

EU Homecoming 2015 honorees

Three additional alumni awards will be given during this year’s homecoming celebration. The recipients were chosen by the Evangel University Alumni Association Board of Directors:

For more information, contact the Evangel University Alumni Relations Department at (417) 865-2811, ext. 7333.