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Your Calling. Our Passion.

Published on Sep 21, 2017 by Robin Strathdee

Brand story for homepage

We are excited to introduce a new visual and verbal identity for Evangel University.

As three universities – Evangel University, Central Bible College and the Assemblies of God Theological Seminary – combined in 2012, the passion of each for empowering students to serve Christ remained. As the unified Evangel University, our passion lies in our commitment to serve our students and alumni.

Now, we reaffirm that passion with a visual embodiment of the  legacy of the three institutions as we continue this period of growth and unity.


Upward arrows represent the upward calling of each student, guiding them every day of their lives.

Making up each arrow are three points, representing the presence and prominence of the Trinity in all things.


Beneath, a flame representing the Holy Spirit, who fuels the university’s passion to help students find — and follow — their God-given calling.


All united and contained within a shield, serving to boldly proclaim and protect the university’s mission.