Advertising & Public Relations
Bachelor of Arts or Bachelor of Science in Advertising/Public Relations
The Advertising & Public Relations major is for students who love communication, media and business. Evangel’s Advertising & Public Relations program teaches students how to promote businesses, nonprofits and other organizations using creative strategies and campaigns they develop themselves. Advertising and public relations are integral to both the business and media industries and, through this program, students have opportunities to work in promotion through the student media and the local community.
Students in this program learn basic communication skills, media production skills, writing skills and promotional strategies that are based on research and marketing. Students in this field are able to use their creativity in developing promotions for a variety of organizations. They also work with the student media, community organizations and businesses as they learn client relations, event planning, image advertising and business presentation.
Program Plan (pdf)
|Want to see exactly what classes you will take? The Program Plan (sometimes called a degree sheet) includes all specific requirements - including University proficiencies, Frameworks courses and degree requirements.|
Learning Outcomes (pdf)
|Learning outcomes describe the knowledge and skills you will have gained and be able to demonstrate by the end of this program. Download the pdf to view|
Each of Evangel's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.
|Advertising I & II||In Advertising I, students will be introduced to the field. In Advertising II, they receive an in-depth approach to advertising theory, strategy, and execution. Includes practical experience in gathering marketing data, writing and preparing marketing plans, creating a copy platform, and expediting an advertising job from conception through final client approval.|
|Public Relations||Clarification of the relationship between publicity and public relations with emphasis on the steps and means, the policies, and the people through which good public relations can be achieved.|
|Web Design||Introduction to the development of computer media on the Internet using text, visual, animation, audio, and video. Topics of study include Flash, web page design, and production of multimedia elements for websites.|
|Desktop Publishing||Emphasizes the designing and laying out of publications on the computer. Includes a study of basic design principles, typography, and relevant computer software.|
|Interpersonal Communication||Introduction to communication theory and processes, emphasizing one-to-one communication. Includes practice in personal application of communications principles.|
Evangel University's world-class faculty is made up of caring, Christian professionals who are distinguished in their fields and dedicated to the development of tomorrow's Christian leaders.
Melinda Booze joined the Evangel faculty in 2006, where she currently teaches communication courses and serves as adviser for The Lance, Evangel’s student newspaper. Booze is the founding editor of the Assemblies of God’s On Course magazine, a position she held for 10 years. Along with writing for On Course, Booze has written articles for […] read more
Nancy Pace-Miller is a 1984 graduate of Evangel. A proud “OKIE,” she came from Oklahoma to Missouri to attend Evangel and never left. Pace-Miller has worked in the field of advertising and public relations for 30 years and began teaching at Evangel in 1989 as an adjunct instructor. She took a full-time position at Evangel […] read more
Evangel's academic programs are designed specifically to prepare you for a career in the real world. But it's more than just job preparation; it's preparing you to make a full impact in your profession through the unique combination of faith and learning. Here are some of the professions this degree would prepare you for:
- Advertising Executive or Creative
- Public Relations Director
- Event Planner
- Campaign Manager
- Promotions Director
- Marketing Manager
- Communication Specialist
General Undergraduate Requirements
The following are general requirements for all students beginning an undergraduate program at Evangel. For more information visit Undergraduate Admissions Requirements.
|Faith||As a boldly Christian university, all of our students have made a profession of faith in Jesus Christ as their personal Lord and Savior.|
|Diploma||Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination.|
|Core Subjects||A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab)|
|Grade Average||A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Evangel, however, the student must meet scholastic requirements.|
|Standardized Tests||>Entering freshmen should take the ACT or SAT test. The codes for Evangel are as follows: SAT: 6198. ACT: 2296.|
When it comes to life at Evangel, there's always something happening on campus and there are always new lessons to learn, even outside of the classroom...Learn More