Business Analytics Certificate

BUSA 250 – Introduction to Data Analytics (3 credits)

• Define and understand key terms related to data analytics
• Understand the data analytics process and core elements of an analytics project
• Develop a recognition of elements of the analytics process in every day applications
• Understand foundational elements of analytics in Microsoft Excel

BUSA 275 – Principles of Data Communication (3 credits)

• Understand the key design elements of an effective data visualization.
• Develop an understanding of how data visualization fits in the business world.
• Identify what it takes to build a data fluent culture.
• Develop an effective visualization to answer a key business question.

BUSA 325 – Applications of Data Analytics (3 credits)

• Understand how analytics is used across industries and disciplines.
• Identify elements of the analytics process in every day interactions with businesses.
• Identify the ethical, legal, and other risks of data use in various applications.

BUSA 425 – Analytics Capstone (3 credits)

• Plan and execute a data analytics project
• Leverage the SQ Method to guide your project
• Use data visualizations to communicate results of your analytics
• Communicate the results of your project to the relevant audience
• Design a written report related to a data-focused analysis
• Design a presentation focused on communicating data-focused results