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Bachelor of Business Administration in Marketing

Business Department

Marketing emphasizes a vital function of a firm — identifying the customer, understanding their needs and expectations, and finding creative ways to use that knowledge to design, price, distribute and promote products and services. Evangel’s Marketing major is designed to develop superior entry-level marketing professionals with a Christian world-view who are prepared to use their creative thinking and promotional skills to start their own businesses or enter careers with marketing agencies and local, regional and global organizations of all sizes and types.

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